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Software Skills
1. Working with After Effects for transition videos between pages
2. Prototyping website on Figma
3. Providing content for copywriting.
UX and Interaction Design
Collaborative microsite design for learning user experience and interaction design. Assigned client were Fuorisalone Design Festival and the identified problem was to simplify sight-seeing for tourists attending the exhibition by Fuorisalone in Isola Design District while promoting local places of interest in the district.
Poster Design
Our main direction for the poster was to make it noticeable in public areas. We used bright vibrant colors over bars of a tram as a background. We let the viewer piece together the background picture with highlights of purple.
Design Process:
We started by selecting pictures that resonate ‘ISOLA’. DESIGN DISTRICT’ and ‘ART IN ISOLA’ and found well-paired fonts.
We then sorted design principles and elements from famous artists to use in our poster that we would translate to our microsite.
With the moodboard ready we started poster design keeping in mind translation of fluent translation of static design to interactive dynamic design.
Challenges and design solutions:
1. Finding the right pictures for the landing page connecting a tourist with the site.
Solutions:POV of a street view of the district.

2. Connecting a color palette to the idea of ISOLA and a tourist.
Solutions:Vibrant background with B&W pictures and a bit of purple.
Poster Iterations:
For landing to the poster, we had to do several iterations with different aesthetic assets. For each poster, we decided to choose a designer and implement their design principles.
Contributions
1. Working with After Effects for transition videos between pages
2. Prototyping website on Figma
3. Providing content for copywriting.
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